In the modern digital epoch, there are two prominent web analytics platforms: Matomo Analytics and Google Analytics. Both of these tools provide useful measures to analyze and optimize user behavior and the environmental development of your website. Matomo is an open-source web analytics platform that offers complete reporting of website performance, user journey, conversion rate,
Matomo has various data tracking methods to monitor and collect data about the behavior and interactions of website visitors/ users. All methods of data tracking at Matomo have specific utility and functionality. By using these techniques, webmasters can analyze user engagement, traffic, and overall website performance. This blog will cover the basic methods of data
Matomo serves as an open-source web analytics platform best for analyzing website performance i.e., traffic and user behavior. It is significant in the world of web analytics due to the following key values: It offers its users to retain full ownership. It is the preferred choice for businesses and websites due to its priority for
Presenting data visually is an essential technique for data analysis and data depiction. Data visualization is the representation of data information through clear and engaging graphs and charts. It helps display complex datasets in simpler steps utilizing a combination of textual-numeric data and visual elements. Data visualization simplifies complexities. It allows us to identify trends,
SQL (Structured Query Language) is pivotal for data analysis because of its effectiveness, scalability, and standardized nature. Analysts rely on it to access, modify, and interpret data stored in relational databases, ensuring the accuracy of data and enhancing compatibility with various tools and programming languages. Its versatility and effectiveness are crucial for extracting insights and
