E-commerce Tracking in Matomo

Matomo Ecommerce Tracking is a specialized feature in the platform tailor-made for online businesses. It permits you to screen and analyze the entire purchaser adventure within your e-commerce website online. This consists of monitoring

• Product views,
• Add-to-cart actions,
• Successful transactions, and more.

Implement Ecommerce Tracking in Matomo

There are primary tiers to setting up e-commerce monitoring interior Matomo. At the primary level, you’ll want to make certain you have enabled e-trade tracking within the Matomo interface. You can configure this while developing a brand new internet site in Matomo or you could add it later. We will talk the one method in the article.

Stage One: Enabling Ecommerce Tracking in Matomo

How to set up a New E-commerce Website in Matomo

If you are using Matomo for WordPress, then you can skip this part if e-commerce tracking is enabled by default in “Matomo Analytics -> Settings”.

The simplest way to set up e-commerce tracking is by enabling it when you are adding a new website to Matomo. button to confirm.

• Log into Matomo as a Super User.
• Click All Websites in the blue top menu to bring up the list of your existing sites (if any) and then click to Add a new website. This will bring up some options to define what you are measuring.
• Click on the Website

• Complete the necessary details about the website, such as the name and URL. You will find a short description of what each field should contain in a grey box next to it.

• Several fields down you will reach the Ecommerce settings. By default, new websites are set as Not an E-commerce site so you will have to click on this dropdown to select E-commerce enabled.

• In the following field, select the primary Currency that you operate in. This will impact both your E-commerce and Goals reports.
• Finally hit the green Save button and your new ecommerce site will be enabled within Matomo. Congratulations, you can skip to Stage Two!

Enabling E-commerce tracking for an existing website in Matomo

If you are already tracking a website inside Matomo without e-commerce enabled, you will need to update your website settings to turn on E-commerce tracking.

1. Click on the cog icon in the Top Menu to load the Settings page.
2. Visit the Measurables/Websites section from the Main Navigation on the left-hand side.
3. Find the website you’d like to update and click the Edit icon.
   Note: you will need the “Write” permission to be able to edit the website.
   
4. Scroll down the page until you reach the E-commerce dropdown menu, and select E-commerce enabled.
5. Select the appropriate Currency option in the dropdown that follows.
6. Scroll down and hit the green Save button to finish the first stage of setting up e-commerce tracking.
7. To confirm that everything is working as expected click on the Dashboard link in the top menu. You should now see the E-commerce menu item within the main navigation on the left-hand side.