Matomo Geolocation Tracking for Local Data Insights Matomo offers a powerful feature in the form of “Geolocation Tracking” that displays the location of visitors, based on different data sources. This tool can track the geolocation of a website visitor through GPS, Wi-Fi signals, or IP addresses. The businesses can gain insights into User Behavior, interests,
What is Acquisition in Matomo: A Complete Breakdown Acquisition in Matomo, refers to the various ways of analyzing how traffic is arriving on your website and the range of channels through which the visitors are coming on your site. You can track multiple reports and metrics by utilizing Acquisition channels in Matomo. You can improve
Basics of Form Tracking in Matomo All of the businesses and organizations can view the interactions of their website visitors with Matomo form Analytics. The user preferences can be estimated with its valuable feature, form tracking that helps you to monitor User Behavior and optimize user experience. This enhanced user engagement leads to Track Successful
Matomo Bounce Rate: What It Is and Why It Matters? In web analytics, bounce rate is the metric that measures the overall website performance and user experience. Matomo bounce rate displays the percentage of visitors who leave a website after visiting a single page, without engaging further by clicking on links, navigating to other pages,
Matomo A/B Testing Complete Guide Matomo A/B testing that is often referred to as split testing, is the experiment of comparing two web pages, app or content against each other to estimate the better performance between the two. It is a useful Matomo feature, utilized in web development and digital marketing for testing the impact
