Track impressions and interactions in matomo

Website analytics plays a pivotal role in understanding user behavior, optimizing marketing strategies, and improving overall online performance. Matomo, an open-source web analytics platform, emerges as a powerful tool for businesses seeking complete control over their data. In this blog post, we will explore the features and benefits of Matomo services and how they can revolutionize the way you approach web analytics. Matomo provides actionable insights into your website performance, user behavior, and marketing efforts. By understanding how users interact with your website, you can identify areas of improvement, implement targeted marketing campaigns, and enhance your overall digital strategy.