Heatmap and session recording Understanding user behavior and interactions on your website is crucial for optimizing user experience and driving conversions Heatmaps offer valuable insights into user behavior on your website by visually representing the areas where visitors attempt to click. These visualizations provide a deeper understanding of user engagement, highlighting which elements attract the
E-commerce Order Tracking Tracking and analyzing e-commerce orders play a pivotal role in understanding customer behavior, optimizing marketing strategies, and improving overall business performance. At MatomoExpert, we specialize in harnessing the power of Matomo to provide comprehensive e-commerce order-tracking solutions. In this blog post, we will explore the benefits of e-commerce order tracking and how
Track Successful Conversions with Goals Tracking and measuring goals is crucial for the success of your business. MatomoExperts understands the significance of goal tracking, and we’re here to guide you through the process of implementing and utilizing this powerful feature in Matomo. In this blog post, we will explore how Matomo enables you to track
Analyze User Journey with Funnel Tracking In today’s ever-changing digital landscape, gaining a deep understanding of your customer’s journey is essential for maximizing conversions and fueling your business’s growth. This is where funnel tracking comes into play. At MatomoExpert, we recognize the significance of tracking and its potential to skyrocket your conversion rates. In this
Custom Event Tracking Matomo, the leading open-source analytics platform, offers a powerful feature called “Custom Event Tracking” that allows you to go beyond standard tracking and gain deeper insights into user interactions on your website. In this blog post, we will explore why custom event tracking is essential, how to implement the tracking container code,
