1. Website Health Check: Page Scores and Parameters

Reason: Understand how well our website performs or user experience.

Explanation: Similar to assessing a car’s performance or user experience by checking its engine and tires, examining page scores and key parameters is like evaluating the vital components of our website. It’s not just about technical details but about ensuring everything runs smoothly. These metrics serve as indicators, guiding us to fine-tune our website for optimal performance.

• Guide:

• Open PageSpeed Insights:
  • Visit the PageSpeed Insights website at https://developers.google.com/speed/pagespeed/insights/.
• Enter Website URL:
  • Input the URL of the website you want to analyze into the provided field.
• Initiate Analysis:
  • Click on the “Analyze” or “Get Insights” button to start the performance analysis.
• Review Performance Score:
  • Examine the performance score provided by PageSpeed Insights. This score reflects the overall performance of the website.
• Analyze Recommendations:
  • Explore the suggestions and recommendations offered by PageSpeed Insights to improve website performance. This may include optimizing images, leveraging browser caching, or other performance-enhancing measures.
• Address Critical Issues:
  • Prioritize and address any critical issues highlighted by PageSpeed Insights that may significantly impact website performance.

 2. Engagement Matters: Look at which page bounce rate is maximum.

Reason: Learn which pages need a little extra attention.

• Explanation: Bounce rates indicate if visitors are quickly leaving our site, akin to someone entering a store and leaving without exploring. By identifying pages with high bounce rates, we gain insights to enhance content, layout, or calls to action. This ensures visitors stick around and engage more with what we offer.
• Guide:
• Navigate to Behavior Analysis:
  • Click on the “Behavior” option in the Matomo navigation menu.
• Select Pages:
  • Under Behavior, choose the “Pages” option. This will display a list of pages on your e-commerce site.
• View Bounce Rates:
  • Look for the “Bounce Rate” column in the Pages report. This column displays the bounce rate for each page on your e-commerce site.
• Identify High Bounce Rate Pages:
  • Identify pages with high bounce rates. High bounce rates may indicate that visitors are leaving the site without taking any further action.
• Analyze High Bounce Rate Pages:
  • Click on the pages with high bounce rates to analyze the content, layout, and user experience. Look for potential issues that might discourage visitors from making purchases.

3. Traffic Insights: Segments Without Direct Entries.

• Why Use All Channels as a Visitor Source?
  • Reason: Understand where visitors are reaching our site, including website, campaigns, social media, etc.
  • Explanation: We consider our website as a hub, and visitors arrive through various channels such as direct visits, campaigns, social media, and more. By using the “All Channels” category as a visitor source, we get a comprehensive view of the diverse channels contributing to our website traffic.
• How to Analyze All Channels in Matomo:
  • Process: Create a separate segment in Matomo to specifically analyze data from all channels.
  • Explanation: To delve deeper into the performance of each channel, we can create a separate segment in Matomo. This allows us to focus on and analyze the unique contributions of various channels, gaining insights into the effectiveness of our web presence across different sources.
• Guide:

Step1:

Click on the “Add new segment” button from the dashboard.

Step2:

Under acquisition you will find all channels:

Step 3: Select the channels you want to add.

Step 4: Click on apply and save and you are done.

 4. Feel the Heat: Implement Heatmaps and Scroll Tracking

• Reason: Gain powerful insights into user behavior on your website.
• Explanation: Matomo’s heatmap visualization features offer a dynamic way to understand user engagement. Visualize clicks, mouse movements (hover), and scrolls to observe where visitors interact with your content, providing valuable insights into their behavior.

• Guide:

• Navigate to Heatmaps:
  • In the Matomo menu, look for the “Behavior” tab. Under “Behavior,” you should find an option for “Heatmaps.” Click on it to proceed.
• Select a Website:
  • If you are managing multiple websites in Matomo, choose the specific website for which you want to generate a heatmap.
• Choose Heatmap Type:
  • In the Heatmaps section, you may have options for Click Heatmap, Scroll Heatmap, or Mouse Movement (Hover) Heatmap. Select the type of heatmap you want to generate based on your analysis needs.
• Define Date Range:
  • Specify the date range for the heatmap analysis. You can choose a specific period to focus on.
• Generate Heatmap:
  • Click on the “Generate Heatmap” button to initiate the heatmap creation process. Matomo will start collecting and processing data based on the selected parameters.
• View Heatmap Results:
  • Once the heatmap generation is complete, you’ll be able to view the results directly within Matomo. The heatmap will display visual representations of user interactions on your website.

Why Use Scroll Tracking in Matomo?

• Reason: Gain insights into how visitors interact with your content through scrolling.
• Explanation: Scroll Tracking in Matomo provides valuable data on how visitors navigate and engage with your content as they scroll down the page, offering insights into user experience behavior and content engagement.

Step 2: Navigate to “Tag Manager”

If you are using Matomo Tag Manager, navigate to it from your Matomo dashboard.

Step 3: Create a New Tag

• In the Matomo Tag Manager, click on “Add a new tag.”
• Select “Matomo Analytics” as the tag type.

Step 4: set parameters.

Set event type as ‘event’.

Event category as ‘Pagescrolling’

Then choose the event action and event name.

• Trigger Type: Choose ‘Scroll reach’.
• Trigger Condition: Set conditions for when the tag should fire, e.g., on the landing page.

Then save and publish.

 5. Content is King: Implement Content Tracking

   – Why? Tailor our content strategy to what users are interested in.

   – How? Track user experience interactions with specific content elements on our landing pages.

   Explanation:  Our content is the story we tell. Content Tracking helps us understand which parts of our story resonate most with visitors. It’s like knowing which chapters in a book are the most captivating. This insight guides us in creating more content that our audience loves and finds valuable.

Content Tracking in Matomo

To start tracking impressions and interactions, follow the steps below:

Guide:

Step 1: Initialize the Tracker:

In your Matomo tracking code file, add the following lines to initialize the tracker:

[…]

_paq.push([‘trackPageView’]);

_paq.push([‘trackVisibleContentImpressions’]);

[…]

Step 2: Add Attributes for Content Tracking:

To specifically track the desired pieces of content, you need to include certain attributes in the HTML code of those elements. The essential attributes for content tracking are:

data-content-target: Specifies the target URL of the content.

data-track-content: Indicates that this element should be tracked.

data-content-name: Assigns a name or label to the content.

data-content-piece: Identifies the specific piece of content.

Step 3: Analyze Results in Matomo Dashboard: