Website analysis is the basic factor in having optimal conclusions about the performance of the site. But how can we analyze that? We need an online platform or tool to inspect our site’s proficiency, and sporting areas for improvements and boost its overall functionality. The best tool in this connection is Matomo Analytics. The second essential point is the MatomoExpert who is proficient in analyzing it thoroughly. With the assistance of this blog guide, you’ll have some simple steps to analyze your website performance in the best possible solutions.

Matomo Set-up:

To begin, it is essential to have a proper Matomo setup installed on your website. Matomo Setup covers numerous steps. The subsequent simple steps of the chain will assist you get started:

Custom Event Tracking:

Matomo’s custom event tracking feature allows you to track particular user interactions or activities on your websites in a better way compared to standard pageview tracking which is not automatically recorded. It enables you to track every button click, submission of a form, scroll analysis, downloading of a file, and many more. By utilizing custom event tracking website owners can delve deeper into the journey and behavior of the user with his website. It helps elevate the overall experience of the user.

Monitor Traffic Sources:

Another pivotal aspect of website analysis is the monitoring of Traffic sources. This provides an inspection of how the visitors discover the website. Traffic sources can include the following channels:

• Direct Traffic
• Traffic from Campaign
• Search Engine
• Social Media Networks
• Referral traffic from other websites

Traffic source analysis lets the website owners know which channel appears at the top regarding traffic and which may need further optimization. Besides, traffic source tracking enables the website owner for diverse marketing instead of relying on a single channel. Traffic source monitoring thus, may lead towards the growth and success of business.

Heatmaps and Session Recordings:

One of the best simple steps to analyze your website is Heatmaps and session recordings. Heatmaps visually represent user engagements by displaying clicks, scrolls, and mouse movements on web pages. By analyzing heatmaps a website owner can easily grasp the interest of his user. Session recordings coinciding with heatmaps provide additional information about user behavior, focus areas, and usability concerns with playback. Collaboratively, heatmaps and session recordings empower website administrators to analyze each area of their website with deeper insights.

Goals Monitoring:

Goals tracking is one of the best simple steps in analyzing the performance of a website. Goal tracking is the specified objectives of a website set by its administrator to gain desired results. Goals are often based on form submission, newsletter sign-up, booking a consultation, purchasing an item, etc. Aims are set to understand the actions or events that lead to the success of the business. Goals monitoring enables analysis of target achieved, conversion rate, and other relevant metrics to determine the performance of the website that helps make data-driven decisions. Hence, Goals play a vital role in analyzing the efficacy of the website to reach better conclusions.

User Experience:

Matomo Analytics provides a variety of tools to analyze user experience for website performance because these are the most essential steps for web analytics. User experience involves the entire user journey or engagement on the website. Whereas website performance deals with speed, responsiveness, user satisfaction or focus, conversion rates, etc. Hence, user experience and website performance go side by side. User interaction is the key that exposes the performance of the website.

Access Conversion Funnel:

Track E-commerce Metrics:

Website analysis includes the simple step of e-commerce order tracking. It contains user behavior, conversion optimization, and knowing about the revenue. With Matomo it becomes easier to collect essential data procedures like order views, add-to-cart actions, abandoned rates of carts, completed purchases, discount rates, etc. These e-commerce key aspects are the basis for analyzing the performance of the website. A non-breaking thorough testing of e-commerce orders will help enhance website performance, boost conversion, and finally bring development in business. Here are the basic metrics needed to monitor for tracking e-commerce orders of the website:

• E-commerce orders
• Conversion rate
• Average Order value
• Abandoned carts
• Purchased products
• Total Revenue

Review Page Load Times:

Among the easy steps of website analysis is to review page load times. This is the simplest aspect of website optimization that indicates direct user experience, search engine rankings, and overall website condition. Review page load times is essential in the way that if the site takes more time to load data it leads the user to leave the site. Therefore, page load time must be in a balanced ratio. Matomo analytics makes it effortless to test the following points of page load times:

Examine the SEO Performance Metrics:

There are some simple and necessary key points for examining SEO performance metrics. You must have a focus on organic traffic. Analysis of keyword ranking is the base for ranking your site for relevant search terms. Besides, analyze click-through rates (CTR) to determine search result snippets. Furthermore, track backlinks to evaluate the success of your SEO efforts in driving desired actions.

Remember,

website analysis contributes a vital and effective role in its performance measures. The simple steps provided in this blog to analyze your website performance will assist you in the upcoming times. You can visit MatomoExpert to achieve a better approach. Try to utilize these steps with Matomo Analytics for your website analysis. With these steps, you’ll uncover strengths, weaknesses, and opportunities for growth of your business or website performance.