Matomo Tag Manager: A Powerful Tool For Web Analytics Matomo Tag Manager is the best feature that simplifies the management and deployment of tags, scripts, and tracking codes on websites and applications for powerful web analytics. Users can easily handle and apply various tracking elements like JavaScript tracking code for tag analytics. He can also
Matomo contains many default metrics for analyzing website performance. However, Custom Dimension and Variables are the key metrics that website analysts can create on their own for getting better results about their users’ behavior and actions that they perform on a website. Both of these features are very important because with the creation of these
We are going to Gain Insight into Behaviour Field in Matomo analytics dashboard as it plays a vital role in a deeper analysis of website users. This section gives information about user navigation flow through different pages of the web, the user clicks, using site search, downloading files, clicks on custom events, and browsing the
Matomo Analytics is the best open-source platform due to its flexibility and customization options through plugins and extensions. These plugins enable analysts to utilize Matomo according to their business needs and requirements. Except for Matomo’s core plugins, user can add more plugins and extensions that are more suitable to their work and help provide Simple
In this guide, we will visit the Visitor menu in Matomo. This particular section is highly essential to be analyzed as it gives insights into user behavior and experience. Visitor analytics help website builders or owners make better data-driven decisions for optimizing their site’s performance, achieving required goals, and developing the growth of their business.
