Track Real-time Visitors in Matomo

Matomo is an influential analytics platform that you use for intensifying and evaluating user activity and site efficiency. We are going to excel one of its core strengths: Real-time tracking in this guide. This feature allows tracking in the real-time of User Behavior and actions within a website, thus, supporting businesses in making data-driven decisions. 

Configuring Matomo for Real-time Tracking:

Log in to your Matomo account. However, if you have not installed Matomo yet, follow Matomo Installation and Maintenance: A Quick Guide. After completing the Matomo Setup and embedding JavaScript tracking code in your website or app you can begin tracking real-time sections of your Matomo instance. 

How Matomo Accesses Real-Time Data Tracking?

1. Live Dashboard: 

The live dashboard of Matomo showcases the real-time visitors such as active users, pages viewed, and user actions. 

2. Visitor Log:

Matomo’s visits log captures the detailed information about visitor journey on your website about each visitor, including their location, device type, pages visited, and duration of each visit. You can see user actions like clicks, downloads, and goal completions in this field. 

3. Real-time Goals and Funnels:

Goals are based on the target actions that a business or website requires from its customers and visitors. On the other hand, funnels are based on a visitor’s journey through a series of defined steps toward a goal. The tracking of real-time goals and funnels enables a business to see when visitors achieve these actions in real-time, to get an immediate impact on their business strategies. Similarly, real-time funnel tracking aids in pinpointing potential issues in the user journey and improves the path for better conversion rates.

4. API Access:

We can access real-time visitor data with API access. These APIs allow different data display related visitors including visitor activity, goals, events, and page views. After retrieving this data, it becomes easier to create custom reports on the defined metrics of real-time visitor data analysis for improving the business strategies according to the current digital competition and demand. 

5. Real-Time Visitor World Mapping:

Matomo visualizes the real-time world map of visits as they are happening. We can see the high and low-traffic locations from around the world. You can zoom in on a particular country or area to view the data at a more granular level. Thus, this world mapping can elaborate on understanding user interests and interactions. 

6. Custom Alerts: 

There is an option for setting custom alerts for real-time visitor data analysis. For instance, if the website traffic increases or decreases suddenly, the custom alerts can lead to better improvement in the website analysis. 

7. Real-Time Visitor Media Analytics:

We can track media content of our website like video or audio with Matomo feature of real-time media analytics. As a result, we can estimate the media of our site listened to the most and for how long. 

Real-time Tracking Customization:

We can customize real-time tracking in Matomo Analytics to meet our business or website requirements. As a result, we avail flexibility for our data display. 

Data and Time Filtering:

Analysts can define the date and time for filtering data performance within a specific time frame such as specific hours, days, or weeks. 

Choosing Specific Metrics:

The metrics choice is based on users. So, there can be visitor counts, page views, bounce rates, conversions, and more metrics for limiting your real-time data analysis. 

Customizing Dashboard:

We can create a custom dashboard for meeting the needs of real-time data tracking. Therefore, we can add different widgets to our dashboards, such as visitor maps, goal tracking, and page views, to monitor specific aspects of their website’s performance in real time. 

Value and Perks of Real-time Visitor:

Below are some of the most powerful values and benefits of real-time visitor tracking in Matomo:

• We can gain immediate insights into our website traffic
• Make quick adjustments to improve user experience
• Strengthen marketing campaigns
• Boost customer services
• Monitors conversions in real-time for better results
• Gain competitive advantage by keeping informed
• Analyzing current data enables enhanced decisions related to data

Final Suggestions:

For making the most of Real-time visitor tracking in Matomo, prioritize accurate and up-to-date data. Ensure your tracking code is rightly embedded. The real-time visitor monitoring is helpful for quick scrutinizing and decisions to refine website traffic experience. You can read Matomo’s faqs in this connection. Additionally, consider reading the Blogs in MatomoExpert platform for further understanding about Matomo Visits and user behaviors.